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Best Practice Tip #7: Colours

As a business owner, your website is a powerful tool to connect with your audience, build brand identity, and drive conversions. One essential aspect that significantly influences how users perceive your website is the colour scheme you choose for its interface. Making a wise selection of colours can profoundly impact user experience, branding, and overall success. Let’s explore why the clever use of colours is crucial and how it can benefit your business.

The Importance of Color Choice on Your Website:

  1. Visual Appeal and Emotional Connection: Colors evoke emotions and influence moods. By selecting a harmonious colour palette, you can create a visually appealing website that resonates with your target audience. For example, warm colours like red and orange can convey energy and excitement, while cool tones like blue and green may evoke calmness and trust.
  2. Brand Identity and Recognition: Consistent use of colours across your website helps establish a strong brand identity. When visitors associate specific colours with your brand, it reinforces brand recognition and helps your business stand out from competitors.
  3. User Engagement and Navigation: Thoughtful colour choices can enhance user engagement and website navigation. By strategically using colours for buttons, links, and calls to action, you can guide users’ attention and prompt them to take desired actions, such as purchasing or signing up for a newsletter.
  4. Readability and Accessibility: Contrasting text and background colours are vital in ensuring text readability. A well-chosen colour scheme considers accessibility for all users, including those with visual impairments, to create an inclusive website experience.
  5. Cultural Relevance: Colors hold cultural significance, and different cultures may interpret them differently. Being mindful of the cultural context of your target audience can help you avoid unintentional misunderstandings and make a stronger connection with potential customers.

Tips for Choosing a Wise Color Scheme:

  1. Understand Your Brand: Consider your brand’s personality, values, and target audience. Align your colour choices with your brand’s identity and the emotions you want to evoke in your customers.
  2. Use a Balanced Palette: Limit your colour palette to a few primary and secondary colours to maintain a cohesive and balanced look. Too many colours can overwhelm visitors and dilute your brand message.
  3. Consider Contrast: Ensure sufficient contrast between text and background colours to enhance readability. High contrast is especially crucial for users with visual impairments.
  4. Test for Accessibility: Use colour contrast checkers to ensure your colour choices comply with accessibility standards, such as the Web Content Accessibility Guidelines (WCAG).
  5. Choose Complementary Colors: Complementary colours (those opposite each other on the colour wheel) create visual harmony and can be used to highlight essential elements on your website.
  6. A/B Testing: Conduct A/B tests with different colour schemes to gauge which resonates better with your audience and drives higher engagement.


By recognizing the power of colours and thoughtfully integrating them into your website’s interface, you create a compelling online presence that leaves a lasting impression on your visitors. Choosing colours enhances user experience and engagement and reinforces your brand identity, making your website an effective tool for achieving your business goals.

Best Practice Tip #7: Colours


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