SEO is just about content writing and backlinking. Setting up Google services correctly provides numerous benefits for website owners, including accurate data tracking and informed decision-making. This leads to increased traffic, higher engagement, and better conversion rates.
As a web design agency, we highly recommend that our clients utilise tools like Google Analytics, Google Tag Manager, Google Optimize, and Google Search Console. These tools are essential in today’s digital landscape. They will give our clients a comprehensive understanding of their website’s performance. The data and insights gained from these tools will empower our clients to make informed decisions that drive their online success. With the ability to track user behaviour, optimise their website for better engagement, monitor their search presence, and manage marketing and analytics tags, our clients will have a distinct advantage in achieving their online goals. Investing in these tools will result in a more successful website, increased traffic, higher engagement, and improved conversion rates.
What is Google Analytics?
Google Analytics is a free web analytics service offered by Google that tracks and reports website traffic. It provides insights into how users interact with a website, including how they found the site, how long they stayed, and what pages they visited. This information can be used to optimise a website for better user experience and higher conversion rates.
What is Google Tag Manager (GTM)?
Google Tag Manager is a free tool offered by Google that allows website owners to add and manage marketing and analytics tags (code snippets) on their website without modifying the website’s code. GTM makes it easier to track user behaviour, add marketing pixels, and deploy analytics tools on a website by providing a central place to manage these tags. With GTM, users can add, edit, and publish tags on their websites through a user-friendly interface, streamlining the process and reducing the dependency on website developers.
What is Google Optimize?
Google Optimize is a free website optimisation tool offered by Google that allows users to test different versions of their website to see which one performs best. It enables website owners to run experiments, or A/B tests, on their site to determine which design elements, images, or content changes result in the most significant improvements in user experience and conversion rates. Google Optimize integrates with Google Analytics, allowing users to see the results of their tests and make data-driven decisions about optimising their websites. Using Google Optimize, users can improve the overall user experience on their website, resulting in increased engagement and conversion rates.
What is Google Search Console?
Google Search Console is a free tool offered by Google that provides website owners with data and insights about their site’s visibility and performance in Google Search. It allows users to monitor and maintain their website’s presence in Google Search results, including submitting sitemaps and monitoring crawl errors. It also provides information about the keywords people use to find the site, the average position of the site in search results, and the number of clicks and impressions the site is getting. Google Search Console helps website owners understand how Google sees their site and provides actionable insights on improving its visibility and ranking in search results, which can lead to more traffic and higher engagement from users.
Website owners use tools such as Google Analytics, Google Tag Manager, Google Optimise, and Google Search Console to understand better and improve their website’s performance. These tools provide valuable data and insights that can be used to make informed decisions about website design, content, and marketing efforts. By using these tools, website owners can:
- Track and analyse user behaviour on their site, such as how users find the site, which pages they visit, and how long they stay.
- Optimise their website for better user experience and conversion rates by testing design elements, images, and content to see what works best.
- Monitor and maintain their website’s presence in Google search results, including tracking keywords and average position and fixing crawl errors.
- Implement and manage marketing and analytics tags on their website without complex coding.
By using these tools, website owners can improve the overall performance of their website and reach their goals, whether it be increased traffic, higher engagement, or improved conversion rates.
We recommend contacting us immediately to get these setup for your website:
Generally, this takes 3-4 hours of work for us, so it’s an inexpensive outlay but can give you much better organic traffic results.
We can integrate this into the service if you are using Google AdWords and Google AdSense.
Google Business Profile
If you haven’t already, make sure you set up a Google Business Profile account so people can find your business easier when they are searching the internet.
Google My Business (also known as Google Business Profile) is a free tool offered by Google that allows businesses to manage their online presence across Google, including Google Search and Maps. By creating a Google My Business listing, businesses can provide accurate information about their business, such as their location, phone number, hours of operation, and more, which can then appear in Google Search and Maps. This helps potential customers easily find information about the business and can also improve the business’s visibility in local search results. Additionally, businesses can use Google My Business to post updates, photos, and offers and respond to customer reviews and messages. Businesses can improve their online presence and reach more potential customers by having a complete and accurate Google My Business listing.