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What is the difference between a Brand Guide and a Design Style Guide?

A brand guide and a design style guide are both documents that outline standards and principles for a specific product, project, or brand. However, there are some key differences between these two types of guides.

A brand guide is a document that outlines the critical elements of a brand, including its mission and values, messaging, visual identity, and voice. It is designed to help ensure that all aspects of a brand are cohesive and consistent, and it helps establish clear guidelines for how the brand should be represented and communicated.

A design style guide, on the other hand, is a document that outlines the design standards and principles for a specific product, project, or brand. It is explicitly focused on the design aspects of a product or brand, such as layout, composition, user interface (UI) and user experience (UX) design, illustrations, and imagery. A design style guide helps ensure that the design of a product or brand is consistent and cohesive, and it establishes clear guidelines for the use of design elements such as colour, typography, and imagery.

Summary

In summary, the main difference between a brand guide and a design style guide is the focus of each document. A brand guide outlines the critical elements of a brand and helps ensure that all aspects of the brand are cohesive and consistent. In contrast, a design style guide focuses specifically on the design aspects of a product or brand and helps ensure that the design is consistent and cohesive.

Both guides are essential tools for establishing clear standards and principles for a product, project, or brand. 

Every business that’s marketing and promoting its business needs to have a brand and style guide so that all of its design assets align and looks great.

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